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The 2016 Advancing Justice Conference (AJC) is the first and only national conference in the Asian American and Pacific Islander (AAPI) community focusing on civil rights and social justice. Over 700 AAPIs from across the U.S. will come together to address issues facing our fastest growing populations. The theme will focus on civic engagement and building our electoral and social power in support of economic and racial justice. Conference attendees will participate in two days of panel discussions, caucus sessions, skills and capacity building, trainings, and networking receptions.

Questions? Email conference@advancingjustice.org
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Wednesday, March 30 • 4:00pm - 5:30pm
Moving the Needle: Engaging our Communities Above the Fold

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In this workshop, hear directly from editors, reporters and content creators who serve and reach multicultural and in-language populations. The discussion will cover topics such as best practices in building and maintaining strong relationships with the media, and how to effectively pitch your story or issue. 

Moderators
avatar for Craig Tomiyoshi

Craig Tomiyoshi

Vice President, Consumer Engagement, IW Group
With more than 13 years of experience in public relations and strategic marketing, Craig Tomiyoshi has served as a consultant to leading governmental and corporate clients. As head of IW Group’s consumer engagement division, he has served as the account lead and strategist for many of the agency’s key clients to help them achieve their communications goals and build and strengthen their connection with Asian-American consumers and... Read More →

Speakers
avatar for Cindy Lee

Cindy Lee

Community and Public Affairs Manager, KSCI-TV, LA18
Cindy J. Lee is the Community & Public Affairs Manager of LA 18 KSCI-TV, the leading Asian-language television station in Los Angeles. On behalf of LA 18, Lee is in charge of liaising with more than a dozen non-profit organizations, community leaders and public officials with a goal to unite and empower the Asian community. She also doubles as LA 18’s PR manager, mainly focusing on strengthening the station’s brand. Prior to this... Read More →
avatar for Grant  Wu

Grant Wu

Account Executive, World Journal Los Angeles
Grant Wu has 26 years of advertising and public relations experience at World Journal Los Angeles, the leading and most influential Chinese-language cross-platform publishing newspaper in the United States. Wu has served as advisor to many ad agencies and general market corporations, and witnessed the Chinese community grow from “Little Taipei” in Monterey Park in the 1980s to the current San Gabriel Valley. He watched Chinese media evolve... Read More →
avatar for Siye

Siye "Walter" Yu

Social Media Consultant
Walter Yu is a first-generation immigrant from China. He has been serving the community through the justice system and municipal government agencies. Under his direction, the San Gabriel Valley police department and City Hall opened the first ever American municipal government and police department Chinese-language social media accounts. Their success led many other police departments to open Chinese-language social media accounts to service... Read More →